{"id":21914,"date":"2023-08-16T13:07:58","date_gmt":"2023-08-16T13:07:58","guid":{"rendered":"https:\/\/www.realvnc.com\/en\/?post_type=blog&p=21914"},"modified":"2024-02-20T12:22:10","modified_gmt":"2024-02-20T12:22:10","slug":"business-efficiency-remote-access-custom-domains","status":"publish","type":"blog","link":"https:\/\/www.realvnc.com\/en\/blog\/business-efficiency-remote-access-custom-domains\/","title":{"rendered":"Maximizing Your Business Efficiency with Remote Access and Custom Domains"},"content":{"rendered":"\t\t
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Smooth, streamlined internal operations can transform a decent business into a thriving empire, and remote access and custom domains are two things you can use to drive long-term efficiency.<\/p>

From improving employee productivity to driving website traffic, increasing business efficiency has diverse, far-flung benefits. This article is going to discuss how utilizing remote access<\/a> and custom domains\u2014two different but critically essential strategies\u2014can help you achieve heightened efficiency.<\/p>

Let\u2019s start with custom domains.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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What is a Custom Domain?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Businesses have two options when it comes to creating a website. You can either buy domain name<\/a>\u2014i.e. a \u201ccustom\u201d domain\u2014or use a free one. Before we get into the differences between the two, let\u2019s first define what a domain name is.<\/p>

A domain name is a unique text-based marker that can be used instead of your IP address to find your website in search engines. So, rather than having to remember a lengthy IP address like 192.0.529.27, customers can find you using your domain name (this should match or closely resemble your brand name). The domain name for Real VNC, for example, is realvnc.com. Simple!<\/p>

Now, let\u2019s get to the \u201ccustom\u201d part. If you\u2019ve ever seen a domain like \u201cmybusiness.wordpress.com\u201d or \u201cmybusiness.wix.com\u201d, you\u2019re looking at a free domain address. A free domain can be granted via a web hosting provider and includes the host\u2019s domain name too.<\/p>

A custom domain name, on the other hand, is entirely owned by you and doesn\u2019t have a second-level domain name. This has lots of advantages, which we\u2019ll get into below.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The Benefits of a Custom Domain Name<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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So, we already know that custom domains are easier to remember, which increases your searchability. But how else can they benefit you?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Brand Identity and Credibility<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Customers like and trust consistency. If your brand name doesn\u2019t closely match your domain name, visitors will question your business\u2019s professionalism and credibility. Custom domains are seen as more trustworthy and unite all your business information under one consistent brand.<\/p>\n

A consistent brand identity wins you greater trust, credibility, and revenue. 68% of businesses say brand consistency has driven over 10% of their revenue growth. 35% say it\u2019s contributed over 20%.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Image sourced<\/a> from info.marq.com<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Don\u2019t forget to localize your custom domain name to establish greater credibility among local visitors to your site. For example, register .sg domain<\/a> names for Singapore websites, .uk domains for UK business sites, and .com for U.S websites.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Prevents Domain Authority and SEO Repercussions<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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It\u2019s not uncommon for startups to use a free domain while they get their business off the ground, but here\u2019s the issue: the free domain you use will still build up domain authority. Once you switch to a custom domain, this will reset back to zero.<\/p>\n

Domain authority impacts your search engine ranking score. It predicts how authoritative Google deems your website to be and is influenced by a number of factors, including your domain name and backlink quality\/quantity. The higher your domain authority, the greater your chances of ranking highly on Google\u2019s search engine results pages.<\/p>\n

When you change domains, you risk losing your backlinks and all your domain authority. If the bulk of your traffic comes from organic traffic or backlinks, this can be devastating.<\/p>\n

Although there are things you can do to prevent this from happening, these will use up valuable productivity. So, to maximize long-term business efficiency, it\u2019s best to start with a custom domain from the get-go.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Custom Email<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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You also get a custom email address when you purchase a domain. So, instead of using a gmail.com or outlook.com address, you can create a completely personalized email, such as name@mybusiness.com.<\/p>\n

The most obvious benefit of a custom email is it gives your business an instant credibility boost. A branded email address assures customers that you\u2019re a professional, established business, while a Gmail or Outlook address may imply the opposite.<\/p>\n

Also, because business emails can contain sensitive customer and client information, they require stricter encryption, user permissions, and backup capabilities. Free email services can\u2019t provide this level of security. Custom emails, however, are equipped with business-oriented security features to protect your data and ensure compliance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Total Ownership and Control<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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When you purchase a custom domain, you also get complete ownership of your URL and custom email address. So, along with the benefit of not having your brand name become diluted by the host domain, you also get more control over your website and company data. This improves compliance, data management, and business efficiency.<\/p>\n

Say, for example, that an employee leaves your company on bad terms. If they were using a free email address, there\u2019s nothing stopping them from hoarding or deleting the company data in their mailbox. But with a custom email, you have complete access to and control of this data.<\/p>\n

Now we’ve covered custom domains, let\u2019s move on to remote access.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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What is Remote Access?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Remote access lets authorized users access a corporate computer, network, or application from any location or device. It\u2019s typically used to facilitate remote working and improve IT support efficiency. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Remote access can be established in a number of ways. Three of the most popular include:<\/p>